Joe Pulizzi 10/25/2025

The Business Model of You

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The article argues that personal and professional success comes from 'leaning into your crazy'—fully embracing your unique, unconventional traits. It connects this to finding your 'Tilt' to build an irreplaceable personal brand or business, using examples like podcaster Alex Cooper and Naval Ravikant's concept of 'productizing yourself'.

The Business Model of You

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